Just browsing? Understanding user journeys in online TV

University Lancaster Vision Poster

Partners at Lancaster University recently presented a paper at ACM Multimedia, the premier academic conference in the multimedia research community. The paper is entitled “Just browsing? Understanding user journeys in online TV”. The paper capitalised on long-term user interaction data captured from Vision, an online TV system built at Lancaster incorporating several FI-Content2 Specific Enablers. The data was analysed to look at how more than 1,100 users browse the Vision system over a period of six months, uncovering user habits to discover video content. The paper also investigated how such habits change during the day, and concluded by identifying distinctive groups of users with discernible browsing patterns that vary during the course of the day.

Since 1993, ACM Multimedia has been the worldwide premier conference and a key world event to display scientific achievements and innovative industrial products in the multimedia field. This year’s edition of the conference featured technical sessions covering all aspects of the multimedia field in forms of oral and poster presentations, tutorials, panels, exhibits, demonstrations and workshops. It was hosted by the University of Central Florida at Orlando between and including the 3rd and 7th of November.

The paper is accessible (open access) here: http://dx.doi.org/10.1145/2647868.2654980