RBB, the FIcontent responsible for the Social Connected TV platform has recently released a Best Practice guide, for developers and content producers, on developing applications for social connected TV:
Social Media Guidelines are based upon broadcaster recommendations for media producers/editors producing content for own platforms, for thirdparty platforms and for self-operated social media platforms. What do we mean by ‘social media’? The term is broad; it can refer to social networks (such as Facebook), blogs (such as WordPress), social bookmarking services (Digg), microblogging services (Twitter) or to other interactive platforms such as YouTube, Flickr and Instagram. All these services revolve around user participation.
The development of social networks and other interactive platforms is still in a formative stage. The number of social media users, especially younger users, increases daily; many young users source their complete information input from social media, as well as a significant portion of their social interaction. Even content which is not directly part of social media or interactive platforms, such as editorial content produced by professional broadcasters and publishers, is often incorporated into the social media environment; smartphones and other mobile devices are leading to an increasingly mobile use of social media offers. Social networks are also increasingly used by companies for promotional purposes, and play an expanding role for media editors as research and feedback tools.
The previous extract is only the introduction of these free guides, provided thanks to the FIcontent project.
Download the Social Connected TV Best Practice guide for developers and content producers.